S3 E21: Sorting out who sits on the Beef Checkoff board and how projects get funded

Jimmy Maxey and Mike Smith, two California cattlemen and past members of the board that runs the Beef Checkoff, known as the Cattlemen’s Beef Board, join Katie to explain how the Cattlemen’s Beef Board operates, including who is on the board and how decisions of what gets funded are made.

Episode Resources:

• Producer Communications Article from current CBB board member
• Visit DrivingBeefDemand.com to keep up with the CBB board.