Sorting Pen: The California Cattleman Podcast
A podcast sorting through the issues impacting California's ranching families and producers.
Sorting Pen: The California Cattleman Podcast
S3 E21: Sorting out who sits on the Beef Checkoff board and how projects get funded
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Season 3
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Episode 21
Jimmy Maxey and Mike Smith, two California cattlemen and past members of the board that runs the Beef Checkoff, known as the Cattlemen’s Beef Board, join Katie to explain how the Cattlemen’s Beef Board operates, including who is on the board and how decisions of what gets funded are made.
Episode Resources:
- Producer Communications Article from current CBB board member
- Visit DrivingBeefDemand.com to keep up with the CBB board.