
Sorting Pen: The California Cattleman Podcast
A podcast sorting through the issues impacting California's ranching families and producers.
Sorting Pen: The California Cattleman Podcast
S5 E16: Sorting through commercials, billboards, research, and more funded by the Cattle Council
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California Cattlemen's Association
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Season 5
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Episode 16
California Cattle Council Executive Director Justin Oldfield joins the podcast to discuss what the Council has focused on so far in 2025 and what’s on the horizon for the last half of this year. On this episode, learn about the commercials, billboards, and digital content the Council is advertising now and the strategic plan behind it all. Plus, hear more about some of the research the Council has funded.
Episode Resources:
- Search "California Cattle Council" on YouTube to watch the ads or use the links below.
- Cattle Council Research: https://calcattlecouncil.org/recentworks/research/
- Learn more: https://calcattlecouncil.org/